Over the years, there has been a global decline in tobacco consumption, and countries have made significant progress in developing evidence-based and cost-effective tobacco control measures. As a result, tobacco industries have had to develop new products and be creative in the way they market their merchandise.

One such device is the heated tobacco product. Heated tobacco products (HTPs) are tobacco products that produce aerosols containing nicotine and toxic chemicals upon heating of the tobacco, or activation of a device containing the tobacco. Users inhale these aerosols during a process...